During the “lockout” of the NHL in the fall of 2012, Maxime Talbot and Bruno Gervais set up the Player Tour across Quebec. The goal was to bring together NHL players to form two competitive teams to offer people across Quebec a high-caliber show, while raising funds to help organizations working in host cities. Nine cities were visited, namely: Châteauguay, Saint-Hyacinthe, Sherbrooke, Sorel, Drummondville, Rimouski, Quebec, Chicoutimi and Jonquière.
This Tour generated profits of around $ 402,725, of which nearly $ 300,000 was distributed to more than 20 organizations and associations in the various cities visited. With the help of the Players’ Tour, the Gervais-Talbot Foundation also helped three other national organizations:
- The Ronald McDonald Foundation, a good partner in this tour, received an amount of $ 10,000. This Foundation helps sick children and their families.
- The Les Petits Trésors Foundation, helping children with autism, received $ 50,000.
- The Canadian Tire Jumpstart Foundation, which financially helps underprivileged families so that children can participate in organized or recreational sports, received $ 50,000.